Onboarding

Step 2 — Setting up your target audience

Why do I need a target audience?

The target audience tells the AI who your ads are speaking to. This directly affects which pain points are surfaced, what benefits are highlighted, and how the visual positioning of the ad is framed. An ad targeting a 45-year-old woman dealing with joint pain will look and feel very different from one targeting a 28-year-old fitness enthusiast — even for the same product.

What information do I need to fill in?

Your target audience is broken into four areas:

Demographics

Age, gender, location, income level, education

Psychographics

How your customer thinks and behaves (e.g. data-driven, values first-hand experience, results-oriented)

Pain Points

The specific problems or frustrations your product solves

Goals

What your customer is trying to achieve or become

Pro tip

Be as specific as possible with pain points and goals. These are the most important sections for direct response because they directly inform the emotional hook of your ad.

Can the AI draft avatars for me?

Yes. The AI avatar finderin your brand's audience section takes a product, brand or review-page URL and drafts customer avatars from real evidence it finds there — a great starting point if you would rather refine than write from scratch.

What if I have multiple customer avatars?

Start by filling in your primary avatar. You can add additional target audiences later from your brand settings. When generating ads, you will be able to select which audience to target for each campaign.