Best Practices
Optimising by business type
E-commerce brands
Upload high-quality product photos, lifestyle images, and any before-and-after content you have. Transformation-led concepts tend to perform especially well. Make sure your pain points and goals in the target audience section are deeply customer-focused rather than product-focused.
SaaS and digital products
Use dashboard screenshots and results-based imagery as your product assets. Educational and social-proof concepts often work well. In your product description, focus heavily on outcomes and the specific workflows or problems your software solves.
Service-based businesses
Founder images and team photos are powerful assets for service businesses. Use them in combination with results or testimonial-based concepts. Your psychographic and pain point sections in the target audience setup are particularly important for communicating trust and relevance.