How a Solopreneur Hit 2.70x ROAS at $43.20 per Purchase with Thumbstop
Tindra Eriksson runs Noomi Stockholm as a one-person team. Thumbstop stands in for a designer, shipping Meta creative in minutes and freeing up design budget to reinvest into ad spend — at 2.70x ROAS and $43.20 per purchase.
Noomi Stockholm is a Stockholm-based skincare brand built around visible results — a lifted jawline and firmer neck in eight weeks.
Tindra founded the brand and runs product, brand, content, and ads herself. She is the constraint: her hours and her dollars trade off directly.
Days of turnaround per creative
The brief-revise-wait cycle was the difference between testing 5 concepts a month and testing 20.
Design budget eating ad spend
Every dollar spent on design was a dollar not spent on media — a hard cap on growth for a one-person brand.
Minutes, not days
New concepts ship in about the time it used to take to write the creative brief.
Design budget → ad spend
Money that used to go to design now goes into Meta, compounding the account's growth.
Setup that fits a solo team
No onboarding, no asset library, no pipeline to manage — one operator runs the whole loop.
Same playbook, no team required.
The workflow a full team would run — brief, produce, test, scale — compressed into one person.
“As a solopreneur, Thumbstop has fundamentally changed my workflow — the creatives actually convert. If you need high-quality ads with an ultra-fast turnaround, this is it.”
- 2.70x ROAS on Meta ad spend
- $43.20 cost per purchase
- Design costs eliminated
- Minutes to ship a new creative
Noomi Stockholm is a third path for solo founders: paid-grade creative in minutes, made by the founder herself, with the saved budget recycled straight into profitable ad spend.
A team's workflow compressed into one operator.