How a Performance Marketer Hit 3.07x ROAS on Meta with Thumbstop Creatives
Ryan runs paid acquisition for Clean-Eez, the DTC brand behind Grout-Eez. Thumbstop creatives nearly doubled the account's 1.6x winning-ad benchmark — and budget is now scaling behind them.
Clean-Eez is a DTC cleaning brand best known for Grout-Eez, a professional-strength grout cleaner with a loyal customer base.
Ryan owns the Meta account and runs performance in-house. The bottleneck was never strategy or product — it was creative volume.
Not enough net-new concepts in test
Iterating on the same winning ads flattens performance over time — the account needed genuinely new concepts, not more tweaks.
Designer time capped testing
The brief-revise-ship cycle with a designer moved slower than spend could absorb, so testing throughput was limited by production, not budget.
Concepts, not templates
Thumbstop produced distinct direct-response angles — problem-aware, solution-focused, demo-driven — instead of variations on one theme.
Production at testing speed
URL in, variations out in minutes, so testing could run at the speed spend could absorb.
Scaled behind the winners
Once creatives cleared the account's 1.6x bar and doubled it, budget moved to follow.
From benchmark to scale.
Clearing the bar wasn't the finish line — it was the signal to put more budget behind the winners.
“Anything over a 1.6x ROAS is considered a winning ad in this account. The Thumbstop creatives are over a 3x ROAS and we are scaling with these ads.”
- 3.07x ROAS — roughly 2x the account's winning-ad benchmark
- Actively scaling spend behind Thumbstop creatives
- Higher creative throughput without growing the design pipeline
- Faster learnings — days, not weeks
Most accounts are held back by creative supply, not spend or strategy. Remove the bottleneck and the account clears its bar more often.
Same operator, same product — more shots on goal.